Brice Collier is a seasoned performance coach and strength and conditioning expert with nearly two decades of experience developing athletes at every level. Introduced to CrossFit in 2007 as a cadet at the U.S. Air Force Academy, Brice has competed at the sport’s highest levels, including an appearance at the 2021 CrossFit Games, and has organized or directed more than 30 CrossFit events.

 

Brice is the co-founder of Koda CrossFit, which has grown to six affiliate locations, where he serves as Programming Director and Head of Coaches’ Development. He also co-founded Hit Zero Performance to bring proven, high-level strength and conditioning principles to the cheerleading community.

 

At Hit Zero Performance, Brice applies his extensive coaching and competitive experience to help cheer athletes build the strength, resilience, precision, and physical foundation needed to perform at their best. Through in-person clinics and athlete development, his approach prioritizes both performance and safety, bridging the gap between elite strength and conditioning and the unique demands athletes face on the mat.